![]() The trend to planners and traveler’s notebooks is also bringing back categories that had lost popularity. Perhaps the most extreme example of this was seen at Creativation in January, when Pink Paislee introduced a 2” by 2” paper pad as part of their Paige Evans scrapbooking collection. Trends like planners and traveler’s notebooks are driving a miniaturization in all areas of scrapbooking. The repercussions of this downsizing trend ripple through the industry. Traveler’s notebooks, with a page size of only about 4.5” by 8.5”, are the latest hot way to scrapbook. Now, in 2018, the latest fad has shrunk the scrapbook even further. A few years ago, the planner-as-scrapbook trend hit, turning weekly planners into memory keeping. First, there was a flirtation with letter size and 9×12 albums. It’s been replaced by a series of trends for smaller and smaller albums. The 12” by 12” page size, the industry standard since at least 2000, has been steadily falling from favor. The decline of Project Life and the pocket scrapbooking fad is part of a trend that has been overtaking the scrapbooking industry for several years: the incredible shrinking scrapbook page. Fans of the company’s pocket scrapbooking kits, which are distributed by scrapbooking mega-company American Crafts, can still find them at many independent retailers, Hobby Lobby, JOANN stores, and on the Project Life website. Now, Michaels has abandoned it entirely in favor of trends such as planners. Project Life was the hottest thing in scrapbooking a few short years ago, occupying almost the entire side of one aisle in my local Michaels. In February, the reductions at Michaels Stores claimed a high-profile victim: Project Life by Becky Higgins. Here’s Nancy:Ĭraft chain stores have been steadily reducing their footprint of paper crafts products the past few years. This year she will be bringing us quarterly reports on the scrapbooking industry and we’re excited to publish this first installment. And avid scrapbooker for more than 20 years, Nancy has a keen interest in news and trends that affect the industry. Nancy Nally is the owner of Nally Studios and the publisher and editor of Scrapbook Update and Craft Critique, two websites focused on the scrapbooking industry.
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